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Resume

Experience

2022 - 2024

VP MARKETING |  CMO

DataStax/Kaskada

( acquired by DataStax)

Santa Clara, CA

  • Hands-on innovative, data-driven, C-level marketing executive with a successful track record of scaling marketing strategies for B2B, SAAS, Data, and Enterprise AI products.

  • Built and executed the full-scale marketing strategy from the ground up for a Series A startup that led to its acquisition within 11 months.

  • Achieved user acquisition targets by executing strategic marketing campaigns tailored for technical audiences, contributing to the growth of ARR from $200M to $249M in 17 months.

  • Created brand awareness, strategic positioning, messaging, and GTM strategies, managed SEO to generate leads and promote market share growth.

  • Developed field strategies, including conferences, events, meetups, and hackathons, which generated 40% of leads and significantly increased brand awareness within developer communities.

  • Built and implemented ABM strategies, integrating sales and marketing efforts to target high-value accounts, improving pipeline velocity.

  • Created UVPs and personalized offerings that engaged enterprise clients, driving leads with a 20% conversion rate from MQL to SQL.

  • Drove hyperscalers marketing partnerships through events, workshops, and content creation to scale product adoption, accelerate revenue growth, and shorten sales cycles.

2021 - 2022

DIRECTOR OF MARKETING 

OSG Analitics

Bensalem, PA

  • Designed GTM strategies, orchestrated product launches, and integrated data-driven marketing programs.

  • Built and scaled a high-performing marketing team of 7 professionals; offered targeted training sessions that improved individual performance metrics by an average of 25% across all team members within six months.

  • Launched digital marketing PPC campaigns, which included developing landing pages, conducting A/B testing, selecting targeted keywords, and crafting compelling ad copy, resulting in a 30% increase in conversion rates and significant growth in new customer acquisition.

  • Led successful rebranding, new vision, and positioning. Develop websites, product videos, and marketing collateral that communicate the company’s competitive advantages and increase lead generation by 55%.

  • Created a global outreach: cutting-edge digital advertising, social media, and email campaigns, which resulted in generating 60% leads.

2016 - 2021

Sr. Global Markting Manager

Ridecell

San Francisco, CA

  • Crafted field marketing initiatives that contributed to accelerated company growth from under $1M to $10M ARR, ultimately securing Series B funding.

  • Created and executed a first-ever, company-wide field marketing strategy that generated 90% leads.

  • Managed $1.5M annual marketing budget, built partnerships, and negotiated deals.

  • Built an event marketing team, established processes, managed vendors, and optimized event campaigns.  

  • Created compelling speaking abstracts and designed exhibition stands and marketing materials that target ICPs.

  • Collaborated with Product Marketing, Marketing Operations, and Demand Generation Teams to develop effective ABM strategies.

  • Directed five SKOs and conducted internal team building workshops, equipping 10+ sales and product team members with streamlined communication strategies that improved lead conversion rates by over 25%.

2009 - 2016

CMO

Inspirational Tech Agency

San Francisco, CA

  • Collaborated closely with an executive team to craft a business plan, resulting in a successful fundraising effort that secured $5M in investments.

  • Cultivated new revenue streams by developing new opportunities, marketing goals, objectives, and strategies.

  • Created ABM strategies, brand messages, and positioning to build consumer engagement across core segments.

  • Developed field marketing strategies to generate leads and build strategic partnerships.

  • Led a marketing team of 12, fostering a collaborative environment that enhanced teamwork

Education

2004 - 2006

Golden Gate University

M.B.A Marketing

San Fanacisco 

1992 - 1996

Engineering Academy of Water Transportation

B.A Economics

Novosibirsk

Professional skillset

Entrepreneurial Mindset

Go-to-Market Planning

Crossfunctional Collaboration

Demand Generation

Branding & Positioning

Influencer Marketing

ABM

Digital Marketing

Product Marketing 

SEO

Conferences & Events

Partnership Marketing 

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