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From Plan to Pipeline: Accelerate growth with CMO-level strategy and AI -powered automation

A hands-on marketing executive specializing in B2B, SaaS, and AI. I help high-potential startups accelerate growth by defining their go-to-market strategies, optimizing marketing and sales tools, and integrating AI automation to scale smarter and faster.

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Key Achievements:

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  • Led a company from early-stage to acquisition in 11 months.

  • Contributed to revenue growth from $200M to $245M within 18 months.

  • Generated 90% of leads for the sales team through integrated marketing strategies.

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I design and execute integrated marketing campaigns that drive real business impact, including lead generation, account-based marketing (ABM), events, conferences, content marketing, and strategic partnerships.

 

By collaborating closely with C-level teams, I ensure marketing initiatives align with both short-term objectives and long-term company vision. I also work cross-functionally with product and sales teams to successfully launch products, generate qualified leads, and close deals.

CMO Head of Marketing

A data-driven CMO &

Growth Strategist

for B2B SaaS AI Companies 

  • LinkedIn
  • X

Companies that utilized fractional CMOs saw an average revenue growth rate of 29%,
compared to just 19% for those without them  

Harvard Business Review

Karina Lawrence
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Abstract Background

Expertise

•    B2B, SaaS, AI
Deep expertise in complex tech products, understanding technical and enterprise ICPs. 


•    Positioning & Branding
Strategic messaging and brand identity that create strong market differentiation and build customer engagement.   

                                                                         
•    GTM & Demand Generation
From launches to full-funnel campaigns, I build programs that drive pipeline and revenue.


•    Account-Based Marketing (ABM)
Targeted programs that engage and convert high-value accounts through personalization and precision.


•    Content Strategy
Content that educates, nurtures, and drives decision-making across the buyer journey.


•    Field Marketing
Conferences, influencers, and paid media campaigns that boost visibility and generate leads.


•    Cross-Functional Execution
Strong collaboration with sales, product, and leadership teams to align efforts and deliver metrics-driven results.

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