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I build the GTM engine
that takes you from traction into
multi-million-dollar enterprise ARR

×4

Founding marketing roles — one acquired in 11 months

$50M

ARR added at DataStax / Kaskada in 18 months

30% +

MQL-to-SQL conversion across PLG + enterprise motions

90%

Of leads generated by robust GTM strategy at Ridecell

​I’m a four-time founding marketing executive who scales B2B SaaS and AI startups from 0→1 and 1→100, building a predictable enterprise pipeline. 
 

My Process 

 

 
Create Enterprise Positioning & ICP

  • Map target accounts, enterprise decision makers, and competitive differentiation

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Align GTM, Product & Sales Strategy

  • Integrate marketing, sales, and RevOps around pipeline objectives

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Define Success Metrics

  • Measure results through revenue, SaaS growth, and acquisition metrics to ensure every campaign drives pipeline and ARR

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Design Marketing Channel Strategy​

  • Build a high-impact mix of conferences, executive events, account-based marketing, and field programs to engage target accounts.

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Run Experiments & Continuously Iterate

  • Test messaging, channels, and campaign strategies quickly. Double down on what works, eliminate what doesn’t, and continuously refine based on data and market feedback.

 

Define Success Metrics & Deliver Results

  • Measure impact through revenue contribution, pipeline creation, SaaS growth, and acquisition metrics—ensuring every initiative is accountable to ARR outcomes.

MY PROCESS

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A Data-Driven

Growth Strategist

for B2B SaaS AI Companies 

  • LinkedIn
  • X

MY PRTFOLIO

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B2B, SAAS, AI

Deep expertise in complex tech products, understanding technical and enterprise ICPs. 

POSITIONING & BRANDING

Strategic messaging and brand identity that create strong market differentiation and build customer engagement.   

GTM &

DEMANG DEN

From launches to full-funnel campaigns, I experiment and build strategies that drive pipeline and revenue.

PLG 

 I design product-led motions that drive organic adoption, engagement, and expansion.
I align product experience with go-to-market strategy so users can easily discover value and convert without friction.
I focus on turning the product itself into a scalable growth engine that fuels pipeline, retention, and revenue.

CONTENT

I build content strategies that go beyond demand generation to shape category narratives and market understanding.
I develop thought leadership and educational content that builds trust, authority, and long-term brand credibility.
I leverage advocacy and community-building to turn audiences into engaged followers, contributors, and champions of the brand.

GTM & DEMANG DEN

I take a data-driven approach to content and marketing, using performance metrics such as pipeline influence, CAC, conversion rates, and revenue contribution to optimize impact and improve results continuously.

Lead, Launch, Scale Results

3

Speed + Results 

Turn early traction into repeatable and scalable revenue engines.
I focus on building predictable pipeline growth, stronger conversion rates, and sustained customer acquisition.
I drive alignment across teams so growth becomes systematic, measurable, and investor-ready.

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